Agent-Based Simulation a Novel Decision Support Tool for Retail Managers
P. Siebers (University of Nottingham, UK), U. Aickelin (University of Nottingham, UK), H. Celia (University of Leeds, UK) and C. W. Clegg (University of Leeds, UK)
Intelligent agents offer a new and exciting way of understanding the world of work. We apply agent-based simulation to investigate a set of problems in a retail context. Specifically, we are working to understand the relationship between human resource management practices and retail productivity. Our multi-disciplinary research team draws upon expertise from work psychologists and computer scientists. Our research so far has led us to conduct case study work with a top ten UK retailer. Based on our case study experience and data we are developing a simulator that can be used to investigate the impact of management practices (e.g. training, empowerment, teamwork) on customer satisfaction and retail productivity.